Friday, August 28, 2009

Ultrarunning Jumps The Shark With Madonna Tabloid Mention

When has ultrarunning gone too far in the mainstream? When it becomes tabloid material.

(photo courtesy of

Mark Tanaka
saw the story first - "Madonna Prepares for Ultra Marathon", a tabloid citing that she will be toeing the line at the grueling six-day Marathon des Sables. But her publicists soon issued a statement of their own to rule it out.

Either the tabloids are seriously devoid of material ("jumping the shark"), or the PR team at MdS are geniuses.


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