PocketFuel is the brainchild of Mark and Heidi Ribkoff, two athletes based out of Hood River, OR. It started as a search for something better (and less messy) than sugary gels, and quickly led to a selection of natural ingredient blends like "Chia Goji and Honey", comprised of blended almonds, chia seeds, goji berries, and electrolytes. Each blend is a squeezable concoction in a 3-ounce bulletproof pouch worthy of camping or ultrarunning, and can easily be stashed, stored half empty, and refilled from bulk supplies.
Discover PocketFuel Video from PocketFuel on Vimeo.
I tried each of the flavors, then placed a refill order for a case of my favorites, "Chia Goji and Honey" and "Chunky Coconut Cherry". I primarily use them for a quick shot of recovery carbs and protein after a run, since I can easily stash them in my car or backpack. The Chia pouch gives a nice boost of energy thanks to the the chia seeds and goji berries, so it's good for morning post-workout fueling. The Coconut Cherry is satiating with it's rich mix of fats and protein, so I like to have one between the 5pm workout and the seems-like-eternity-to-eat-dinner 8pm meal. Both are have plenty of electrolytes, are vegan, and gluten-free, a welcome alternative to those with dietary constraints.
If you like what you see, place an order or help them raise seed funding for their company by making a donation on Kickstarter. I think you're gonna like it!
- SD
[Note - For those not familiar with Kickstarter, it's a great way to raise funds from peers for a new idea or venture. Ryan Mills, for example, has just 31 days to complete his fundraising for an 8-day run across Death Valley to raise awareness for healthy lifestyles, and would love your help!]
